DreamTarts is a CBD sleeping aid developed in the city the never sleeps! Working within an established style guide, I collaborated with another designer in creating the look and feel of the DreamTarts brand. Much of the artwork was created to not only show off the clients beloved NYC, but to also evoke a vivid, but calm, waking to sleeping pattern and back again. It was important to the client that unlike other sleeping aids, this CBD sleeping aid didn't leave you feeling anything other than rested. I created the primary illustration showing off the NYC skyline, along with numerous packaging and presentation icons, character development, 3D rendered images, and other brand collateral.